Jun
29

Designing Complete Online Business Promotion Websites

admin on June 29th, 2011

Designing a complete online business promotion website is not an easy tasks, there are so many things to consider, many tools to be integrated and a number of things to be taken care of.

Preparing a website for internet marketing and promotion is different from designing a stand alone business website. Most people don’t even know what are there basic marketing requirements and how can they achieve this.

Beginners often do not know what will they require to promote there website on web, when they start they simply get there site designed and then they start accumulating knowledge from several online sources, ebooks, membership sites, forums in bits and then try to implement them on there own or purchase it from third parties. They often face problem while integrating utilities and tools on there server (which is usually a cheap shared hosting package, with limited freedom for customization).

Basic Requirements for Internet Marketing/Web Promotion

Some basic requirements for marketing products and services online (including products and services from affiliate programs), your own information products like ebooks, membership site, services etc. are listed below:-

1. A Professional Website

2. Squeeze pages

3. Sales page or Landing Pages

4. Opt-in forms for Auto-responders/ followup messages

5. Product/Service Pages

6. Money Back Guarantee/ Policy

7. Secure Order Form

8. Social Networking

9. Integrated Blog

10. Traffic Analyzer

11. Search Engine Optimization

Best Solution : WordPress Content Management System

Designing Complete Online Business Promotion and Marketing Ready WebsitesAll the above requirements for web promotion and internet marketing can be easily integrated in a WordPress based website. WordPress is a seo ready platform, can be used as a website or a blog, one can easily get themes from a number of sources as per there business requirements, additionally a number of standard and advance professional plugins are available to meet additional requirements.

Most home business owners who are well informed right from the beginning choose a wordpress platform to start there online business operations, as it is highly competitive and economic option, there is a freedom of choice as one can go for paid tools and services or stay with standard ready to use plugins and themes available from wordpress.org

In Real Life Situation

In spite of knowing all these requirements even before hand, one cannot get all these features without taking help of some professionals and web designers to complete specific task, the cost of getting all these things done can be very high or they will not work as intended.

… to be continued… will list a practical solution ….. for designing complete online business promotion websites.

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Business Tools, Marketing & Sales, Online Business No comments »
May
25

Online Keyword Analysis for Business Websites

admin on May 25th, 2011

Analyzing keywords for a business website helps to improve website optimization further. Keywords are the basic building blocks for search engine optimization strategy of every online business website. They not only emphasize some keywords (which are nothing but a way to express core service or product) that are discussed throughout the site but also help to get more organic traffic traffic from search engines.

Ways to Analyze Keywords for Online Business Website

1. Page based Keyword Analysis

2. Category or Group based Keyword Analysis

3. Keyword Analysis of Complete Website

Page Based Keyword Analysis

Analyzing contents of each page helps to see whether contents on the page are actually supporting the  targeted keywords or not.  A page should only focus on a single keyword and must be optimized to rank well for it. A web page is analyzed at the time of its publication and whenever it is edited or refreshed with new contents.

Category Based Keyword Analysis

Analyzing a specific portion of a website which are focusing on some specific products or service or are stored in a separate directory/folder.

Keyword Analysis of A Complete Website

A website also focuses on a keyword, which is also implied by its domain name (in almost all cases), domain extension specifies more details like demography (.uk, .us, .in, .au etc) or purpose like commercial sites use .com, education site use .edu, organizations use .org etc.

Density of keywords in overall contents present in a website provide enough information about its theme or motive. It is important to keep an eye on this as traffic from search engines and overall site optimization depends on this.

A number of softwares and tools are developed to test various aspects of a website and its keyword density, prominence, placement etc each of these tools are used to calculate some predefined functions.

Most small home business owners, bloggers too use such tools to calculate and find that everything is as per there requirements and even make changes to increase or decrease results to get maximum optimization benefits and results.

Efficient Online Keywords Analyzing Tool

Online Keyword Analysis of A Online Business Website or Web pageOne of the most convenient and efficient online keywords analyzing tool is TextAlyser. This online text analysis tool, provides detailed statistics text which can be copied and pasted or one can also provide URL of the website or webpage for analysis, this tool is perfect for translators, for webmasters who need this analysis to improve there website ranking or for other common users, to know details about the subject of a text.

Some features of this Online tool

  • Online analyses  of words groups in a text,
  • Finds the keyword density of each keyword,
  • Also Analyses the prominence of each word or expressions used.
  • Webmasters or Bloggers can use this to analyze the links on their pages or posts.

You can visit there site for text analysis or try this tool here.

1. Enter your text (use copy/paste) to get details or

 

2. You enter the link/URL of the website or webpage to get detailed stats online :-

Please provide your comments/feedback about this post and Online Keyword Analysis tool in the box below. (whether you liked it or not or is there some other more useful tool).

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Business Tools, Optimization No comments »
Mar
16

Global Marketing Trends Video for Entrepreneurs

admin on March 16th, 2011

Keeping an eye on Global marketing trends is important for every entrepreneur, these trends can be used for planning a business marketing strategy. Today these complex trends can even be used by small and medium sized online business to get maximum return on investment from there marketing.

You can watch this Youtube title “Did You Know 4.0” at the end of this post or can read a part of the script here, this is a really informative and useful video for anyone interested in understanding marketing trends of future.

Global Marketing Trends Video Script

  1. A surge of new technologies and social media innovations is altering the media landscape.
  2. Convergence is everywhere. It’s easier then ever to reach a large audience, but harder then ever to really connect with it.
  3. These changes are affecting the way people behave. Are you ready for the future?
  4. 1,000,000 books are published worldwide every year.
  5. Google book search scanner can digitize 1000 pages every hour.
  6. Americans have access to : 1,000,000,000,000 web pages, 65,000 iPhone Apps, 10,500 radio stations, 5,500 magazines, 200+ cable TV networks
  7. There are 240, 000, 000 TV’s in the US.  2,000,000 are in bath rooms.
  8. PRINT CIRCULATION : Newspaper circulation is down 7 million over the last 25 years.
  9. ONLINE READERS : In last 5 years unique readers of online newspapers are up 30 millions.
  10. Declining traditional advertising : Newspaper Ads down 18.7%, TV ads down 10.1%, Radio ads down 11.7%, Magazine Ads down 14.8%
  11. Rapidly growing Digital Advertisement : On mobile 18.1%, Computers 9.2%
  12. 47% of broadcast television viewers pay for ad-less programming.
  13. 10 Million unique visitors to abc, nbc every month collectively. These businesses have been around for a combined 200 years.
  14. 250 Million visitors collectively to MySpace, Youtube, facebook collectively. None of these existed 6 years ago.
  15. Mobile Device will be world’s primary connection tool to internet in 2020.

The above video is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com.

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Music by DoKashiteru, “Home Tonight.” Design and development by XPLANE, http://www.xplane.com. You can follow us on Twitter at http://www.twitter.com/xplane

The text in the post “Global marketing trends for entrepreneurs” is shown in the video, which may not be accessed by those with poor connectivity or slow connections. They can get a glimpse of video contents in text above the video.

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Business Tools, Entrepreneurship, Marketing & Sales, Online Business, Opportunities No comments »

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