Feb
9

Online Website SEO Auditing Tool

admin on February 9th, 2011

SEO or Search Engine Optimization is the basic building block of every web based online business. A well planned optimization strategy helps throughout the life of an online business, it not only makes getting targeted visitors an easy task but also improves business profits. Even paid advertisements work better for well optimized pages then those which are not optimized at all and are solely based on paid traffic.

In order to take benefits of SEO, a webmaster must regularly check and test various optimization factors on every page of there website and even on sites owned by competitors and insure that all the SEO parameters exist in the desired way.

There are a number of optimization factors that impact every web page of a website, its overall ranking in various search engines. When we add or remove contents from a webpage or change site structure, its optimization parameters are also automatically influenced and if it is not well planned it can sometime even go against the interest of the website and thus online business.

Best Free Browser Based Online SEO Auditing Tool

In order to audit various SEO factors of a web page or home page of a website instantly, one can use this handy, free, browser based online SEO auditing tool SEO Doctor which is developed and provided by Vladimir Prelovac, a WordPress Guru and a honest online entrepreneur.

SEO Doctor inspects various optimization factors on a website and even provides link to a number of useful resources like Alexa, Domain info etc. for further investigation and tests. It can be downloaded and installed as Firefox addon, you’ll be amazed at the simplicity and usefulness of this handy tool.

SEO Factors Audited by SEO Doctor

  1. Web page is Index-able or not : A page which is not index-able will not rank in any search engines as they are not indexed by robots.
  2. Meta Description Tag and Its Contents
  3. Contents of H1 and H2 Header Tags : Header tags play an important role in on page optimization of any web page.
  4. ALT Image Tags : Images on a web page with relevant ALT tags are also considered as important optimization factor and this tool shows total number of images on a web page and how many of them have this tag.
  5. Backlinks or Inbound Links to A Page : Back-links play an important role in ranking of individual webpages and overall website, good relevant links from other sites improve search engine ranking and thus traffic.
  6. Optimized URLs : URLs can help or even destroy optimization efforts of a webmaster, as a poor URL will make a web page inaccessible and thus even a well optimized page will become useless.
  7. Title Tag of Web Page :
  8. Number of Links on Web-page
  9. Page Rank Flow : It shows the percentage of inbound and outbound links on a web-page.
  10. Sitemap

All these factors take a lot of time to test and optimize and every webmaster who is also responsible for optimization will find this tool really useful. You can also visit Prelovac’s website to get more information on how to optimize each of these factors individually and to see other useful plugins developed by him.

Right now you can download this SEO Auditing Tool and enjoy optimization job.

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Business Tools, Online Business No comments »
Dec
3

Online Business Conversion Optimization

admin on December 3rd, 2010

Conversion optimization is an important tasks for any online business website. A good conversion rate means more profits, more leads and more success in every aspects of business. Conversion optimization means making a visitor more comfortable to take the desired action on the website.

Conversion optimization is an advanced level of search engine optimization (SEO) which is used by almost all intelligent webmasters and website owners but most of them do not look into conversion optimization aspect of there landing page.

Conversion Optimization for Google Adwords

Usually this type of optimization is used by PPC advertisers to reduce there advertisement costs and improve there profits. If they have a good conversion rate then they can easily make more profits by bidding at a higher rate, this will not only get them more visitors but will also help them to reduce there CPC (Cost Per Click) which will eventually make more profitable business.

I think most online businesses and entrepreneurs learn about conversion optimization after they start using Google Adwords Services to buy more visitors. Google’s policy of quality score which requires landing page optimization is the basic idea behind this. A landing page which is relevant to the advertisement will make a visitor feel good and help them to take any decision confidently, which helps both the advertiser as well as Google. You can read more in previous post organizing Google Adwords PPC Campaigns in this blog.

Ways to Improve/Optimize Website Conversion Rates

There are a number of ways to improve conversion rates of an online business website. There cannot be any hard and fast rule which can help every business to improve there online conversion rates. Its a philosophy, a mixture of art and science to try various things using a number of aspects on a website. Some of them are:

  1. Geo Targeting : Targeting contents, products and services to a specific physical location. A business can decide the best physical location which can get them more business orders, has greater demand for there products and service. A geo targeted site will have more information, relevant contents and services for that region which may also include the language of the webpage and local currency.
  2. Money Back Policy : Some businesses can also include there return or money back policy to make a client/customer more confident about the purchase. Including money back policy isn’t an easy task for entrepreneurs and businesses that deal in physically shippable products as it includes consideration on various aspects like time, shipping cost, nature of product etc. Most digital service providers and sellers do not find any problem with this.
  3. Payment Options : Including a number of payment options can also result in a higher conversion rates as more people will be able to send orders using there preferred payment option. One of the most popular payment processor that is used by small businesses and most online entrepreneurs is Paypal and Google Checkout.
  4. Customer Care and After Sales Service : Providing responsive customer care contact details and after sales service can also help in improving online conversion rates.
  5. Testimonials and List of Customers/Clients : Testimonials or a list of clients and customers also adds more value to a web page and thus improves confidence of a visitor in a website. Good testimonials provided by real clients and customers helps a visitor to visualize his/her current requirements and how he/she can benefit. This is also an important steps of conversion optimization.
  6. Website Design : This is another important aspect of conversion optimization and also includes A/B testing, layout redesigning, reducing on page distractions etc.  Most professional conversion optimizers work on this as there is an unlimited potential in improving website navigation and design to get higher conversion rates and more business.
  7. Quality of Contents : Contents play an important role not only for SEO, targeted traffic, website ranking but they are also very important to make visitors stay on site. Good contents will help a site to retain visitors for a longer duration but in order to convert a visitor one must be able to provide the information that he/she is looking for. A visitor can find similar products on several sites but if they are able to get valuable information that solves there curiosity about the product, services and other relevant questions, then they are more likely to convert.

These were some basic ideas to online business conversion optimization, for more information and tips you can read Tips for increasing Your Online Sales and Conversions, an article published on this site or read 31 Conversion Optimization Tips at WiderFunnel’s internet marketing blog.  Online Business Conversion optimization is an art and therefore there always some hope to improve results further which is something internet marketing is all about.

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Business Tools, Marketing & Sales, Online Business No comments »
Oct
29

Organizing Google Adwords PPC Campaigns

admin on October 29th, 2010

Managing paid advertisements like Google Adwords requires a number of skills to run each campaign efficiently, most entrepreneurs who start purchasing paid advertisements from Google leave this after some time after burning there fingers and loosing all there advertisement budget without getting any results.

Google Adwords looks very simple and easy to operate but for a beginner or even untrained internet marketer its similar to a black hole, a single mistake can eat the whole advertisement budget before a webmaster realizes it. Most people read free ebooks on how to manage PPC Campaigns and then think that they can easily get traffic for pennies. There are many $30-$60 ebooks for small home business owner to teach them the secrets of making money from Affiliate Marketing with Google Adwords.  But they do not help anyone to make money although they are responsible for heavy looses which results from little knowledge and high expectations from such PPC Campaigns.

Criterion Used in Google Adwords PPC Campaigns

  1. Maximum Cost Per Click (CPC) : This is the maximum price that one has to pay for a single click, usually the cost incurred in every click for these campaigns is always below the cost per click. When the competition increases or ad doesn’t performs well i.e. it’s CTR is below 1% then such ads become inactive until the CPC is increased or other factors are improved.
  2. Click Through Rate (CTR) : This is an important factor in calculating cost per click for an ad or campaign. Good CTR rates bring the cost of advertisement down while poor CTR increases its costs. This is one of the most important factor in ads shown in Google Search Results. Actually poor CTR can mean two things 1) it is not making much money for Google which is otherwise possible 2) this advertisement is not relevant to the search term and visitors are not interested in it.  Both of these points highlight Google’s Philosophy.
  3. Relevance of Keyword and Advertisement : Another important factor is the relation between the keyword and the advertisement. Most internet advertisement gurus tell to stuff keyword somewhere in the ad to make it relevant to the search term. An advertisement with keyword also improves quality score to some degree.
  4. Relevance of Landing Page, Search Keyword and Advertisement : Another important factor in calculating quality score is the landing page and its contents and how relevant they are when compared to the keyword and the advertisement. Quality of landing page will improve Google’s Quality Score but an advertisement which is relevant to keyword will improve CTR (lead to more clicks) and a landing page which is relevant to advertisement will result in better conversion ratio i.e. more sales or desired results.
  5. Loading Time of the Landing Page : Loading time also plays an important role in success of a campaign. A visitor can click back button if a landing page takes more time to load, which means loss of business. Now a days loading time is also taken seriously by Google for website ranking for organic search results.

These are some basic things or basic philosophy of organizing Google Adwords PPC Campaigns, if one can understand these principles and can implement them, then one can expect better results then trying these PPC ads without considering these factors.

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Marketing & Sales, Online Business, PPC 1 Comment »

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